ANNETTE TORRES

San Diego, CA | Email me

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WORK EXPERIENCE

  • Led brand, social media, and content marketing for a real estate marketing company serving 500+ real estate agents and teams, developing strategies to grow brand awareness, generate demand, and support client success.

  • Drove 61% of marketing-qualified leads (MQLs) through strategic advertising and content marketing, while implementing demand generation strategies that increased conversion rates by 10%.

  • Grew company social channels by 378%, generating 26K+ content interactions, 403K+ video views, and 405K+ reach through organic and paid strategies; increased the CEO’s following by 920%, establishing him as an industry thought leader and driving inbound leads.

  • Managed employees and contractors across graphic design, content strategy, and video production, while providing social media and video strategy coaching to 500+ real estate professionals.

Marketing Manager & Creative Brand Manager | Curaytor

06/17-07/21

  • Increased social following for co-founder by 2x (5,000+) in less than 30 days

  • Owned production, editing & promotion for #WaterCooler podcast, reaching 11M+ views and over 250k episode downloads

  • Produced original video content to boost brand recognition, promote services and drive sales, accumulating 648k views across YouTube

Social Media Marketer | Curaytor

05/16-03/17

  • Led creative direction for all multimedia content under the Listing Power Tools real estate marketing division

  • Managed video production from initial storyboard to final product – creating social media clips, sizzle reels, and product advertisements

  • Co-hosted globally syndicated podcast, Trend Talk Radio

Multimedia Director | RP Digital Marketing

  • 2x Speaker at Curaytor Excellence, leading sessions on Instagram Marketing and Female Leaders in the workplace

  • Winner of LinkedIn's 'Top Companies' contest to serve as Live Nation's Social Media Coordinator for Justin Timberlake’s “The Man of the Woods Tour"

  • Built and launched a self-produced Entertainment News YouTube channel, resulting in 650k views and paid partnership

  • Selected by MTV as a Top 20 finalist out of 16k applicants to compete in a series of social media challenges to become their first-ever 'Twitter Jockey' (Account Manager)

  • Completed 3-month Editorial Internship at national teen publication, Quizfest Magazine

ACHIEVEMENTS

Bachelor of Arts

Interpersonal Organizational Communication

University of Central Florida

EDUCATION

  • Content Creation

  • Video Editing

  • Copywriting

  • Graphic Design

  • Audio Production

  • Social Media

  • Digital Advertising

  • Web Design

  • Brand Strategy

  • Public Speaking

  • Project Management

  • SEO (Search Engine Optimization)

SKILLS

  • Adobe Creative Suite

  • Adobe Premiere Pro

  • Canva

  • Chat GPT, AI

  • Figma

  • HubSpot

  • Libsyn

  • Meta Ads Manager

  • Meta Business Suite

  • Monday

  • YouTube Creator Studio

PROGRAMS

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Sr. Social Media Manager, Raindrop Agency

02/24-09/24

07/21- 09/23

  • Led organic social strategy for national DTC brands across TikTok, Instagram, Facebook, Pinterest, LinkedIn, and emerging platforms.

  • Revamped social team structure, workflows, and service offerings to improve efficiency and expand agency capabilities.

  • Partnered with Sales on proposals that helped win new business and supported the launch of a new beauty brand at Walmart through social strategy and content.

09/24-Present

Social Media Supervisor, Raindrop Agency

  • Lead social strategy for nationally recognized consumer brands including Nothing Bundt Cakes and Hello Panda, overseeing integrated campaigns, content strategy, creative development, and performance optimization.

  • Drove ~33% Instagram audience growth for Nothing Bundt Cakes (600K → 800K+ followers) and surpassed the brand’s annual TikTok growth goal months ahead of schedule, while exceeding multiple key performance benchmarks.

  • Manage and mentor a team of 3 full-time employees plus multiple contractors, overseeing resourcing, creative quality, strategic development, and execution across client accounts.

  • Partner with agency leadership and Sales to build budgets, scopes, and strategic proposals that win new business and expand existing client relationships.